Today, the University of Wisconsin-Madison and Under Armour (NYSE: UA) announced a 10-year extension of its current partnership, reaffirming a relationship built on innovation, performance, and a shared commitment to elevating the university’s student-athletes. As a part of the renewed partnership, Under Armour will continue to outfit Wisconsin’s 23 Division I men’s and women’s athletic teams with cutting-edge footwear, apparel, and accessories while introducing new athlete-driven innovation programs and fan-focused activations.
